Last week, I was fortunate enough to be invited to the Disney Junior breakfast at BlogHer. As you know, ANYTHING Disney has me from the get go and this was no exception.
When we approached the ballroom at the Hilton, we could see a grouping of those tell-tale Mickey Mouse balloons. At least I knew I was in the right place!
Once we came in, we could see the room was decorated in magical style. There were also a few friends that I was able to reconnect with.
At our seats was a lovely gift bag with an iPad case (a really nice one, I might add) and a Mickey or Minnie stuffed pal. I took a seat with a Minnie because Jordan already has a Mickey from my trip to Disney Social Media Moms (ok, we *share* it) and I knew he would love Minnie. I had a good chuckle when another attendee asked if I would trade Minnie for her Mickey because she had a girl and I had a boy. She knows not of my son’s love for the she-Mouse!
Once we settled in and had our meal, we were greeted by Catherine Connors, aka Her Bad Mother, who is Director of Blogs and Social Media at Babble, a Disney-owned company. The connection wasn’t clear at first but it soon was.
Disney Junior is going to be launching a series of shorts called Night Lights. These parent-targeted, kid-friendly short-form segments will be “powered by Babble” and begin airing September 4. Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide, talked about how parents often watch Disney Junior at night with their kids. Often, it’s because a child is sick or had a bad dream and needs comforting. The idea was to have something between the channel programming to appeal to moms but be kid appropriate.
Jordan is a HUGE fan of Jake and the Neverland Pirates and has viewed their special “Peter Pan Returns” about a 1,000 times. I was thrilled to hear there is a new Jake movie coming this fall. “Jake Saves Bucky” will air in prime time on the Disney Channel on September 19, which just so happens to be International Talk Like a Pirate Day. Nancy Kanter also talked about some of the “stunt casting” that “Jake” employs through the seasons to keep parents entertained. She pointed out that she doesn’t normally attend voice tapings, but when Josh Duhamel was recording his part, somehow she found a need to be there, along with many other female staffers.
Doc McStuffins was a favorite show of Jordan’s from the moment it premiered. I love that it appeals to boys and girls equally. I was hugely regretful that I did not get to attend the session with the creators of Doc that was at Disney Social Media Moms. Nancy Kanter talked about how successful “Doc” has been, and how there is a grassroots effort among female African-American doctors inspired by the show. On one slide, there was a group of pictures that these physicians had taken next to a picture of Doc, with the caption “I am Doc McStuffins”. She’s a cartoon role model, that’s for sure – how great is it that these women are using Doc and their own work to insipre young girls to think about medicine as a career!
We also got a preview of a new show coming in the fall called “Sophia the First”. Suffice it to say that I was in stitches when I recognized the voice of her butler. Stunt casting at it’s finest. You’ll have to wait for the premiere, but it is well worth it.
We also saw some new Jake toys that are hitting shelves now. More about that in my next post.
Thanks to BlogHer and Disney Junior for a most excellent way to start my day!
Disclosure: I received a gift bag as noted above from the breakfast. Oh, and I got fed. And there was bacon. But I would have gotten fed at BlogHer anyhow. This was just a whole heck of a lot nicer. This post originally appeared on ConfessionsofanITGirl.com on August 12, 2012.